的 College of Business and Aviation offers a Bachelor of Business Administration 在市场营销. A B.B.A. 在市场营销 at Delta State provides students with knowledge and skills in market and business research, consumer shopping behavior, 广告 and promotions, social media marketing, and international marketing. Students are given the opportunity to work with closely with their professors, as well as with alumni and other professionals which can lead to enhanced job opportunities. A B.B.A. degree 在市场营销 at Delta State helps students to develop critical thinking, 分析, and problem solving skills. Students prepare case analysis, analyze marketing data sets, and identify market trends.
11:1
Student-教师 Ratio
20
Program-specific Scholarships
7
Diverse 营销的选修课
Why Choose 市场营销 at DSU?
As a student pursuing this degree, you will build your knowledge in market and business research, 广告 and promotions, 消费者的行为, and social media marketing in an online environment or on campus. You will have the option to take many other classes where you can hone in on your knowledge in entrepreneurship, international marketing, or sports marketing to name a few. As a student you will have opportunities to develop teamwork, 领导, and time management skills.
- Applications accepted year round
- Flexible and part-time course scheduling
- Online and on-campus student advisement
- Experiential assignments
- Community marketing projects
- Social media marketing club
”I chose marketing because I enjoy being in classes with the marketing professors. 的y are passionate about the success of their students and make class fun.
Leigh Tucker, 市场营销 major2024届毕业生
What Can I Do With a B.B.A. 在市场营销?
的 Bachelor’s program 在市场营销 gives students a wide variety of career opportunities in areas such as market research, 广告, 公共关系, and sales in industries such as retail, 医疗保健, 和服务. As a Delta State graduate with a degree 在市场营销, you will be equipped to analyze data, develop communication programs, and confidently solve real-world media issues.
- 营销经理
- Advertising executive
- Public relations specialist
- 销售代表
- 市场营销 research analyst
- Digital marketing specialist
- 活动策划人
- 品牌经理
Business Scholarships
的 College of Business and Aviation offers a variety of scholarships to students, many of which are based on merit, academic concentration, 领导, and other qualifying factors. 的re are over 20 scholarships for marketing majors. Students may also be eligible for non-program specific scholarship opportunities.
项目的目标
市场营销 is a key aspect for many organizations, companies, and individuals in the world today. Every product, idea, thought, or connection is marketed in today’s society. In the Division of Management, 市场营销, and Business Administration, the marketing major prepares students for a successful career in this dynamic, 蓬勃发展的领域.
Admission Requirements
Applicants of this program must meet Delta State University’s undergraduate admission requirements.
的re are no additional program admission requirements.
课程
的 following courses are required to complete a major/concentration 在市场营销.
营销(主要)
| 类别 | 课程数量 | 科目名称 | 学分 |
| 市场营销的核心 | MKT 321 | Professional Selling | 3 |
| MKT 358 | 消费者的行为 | 3 | |
| MKT 388 | Business Research Methods | 3 | |
| MKT 475 | International 市场营销 | 3 | |
| MKT 499 | 市场营销研讨会 | 3 | |
| 营销的选修课 | 9 | ||
| 总计 | 24 | ||
Degree Requirements
要获得这个学位, you must successfully complete at least 120 credits, including your general education requirements and the major requirements below.
| 通识教育 | 39-41 |
| University Requirement | 1 |
| Special Degree Requirements | 6 |
| 业务核心 | 42 |
| 主要 | 24 |
| 选修课 | 6-8 |
| 总计 DEGREE REQUIREMENTS | 120 |
